Brand Identity
The Now
Stressed in the city?
The Now is Sweden's first secular meditation studio, located in the heart of Gothenburg, offering drop-in classes, courses, corporate programs, individual coaching and events.
Their mission was to attract a new kind of clientele, with a broad audience. They didn’t want the same associations people generally have with meditation, such as spiritual symbols, candles and so on.
The task was to create a brand identity with a modern approach for a meditation studio anyone would want to visit, because they are stressed in the city and they need a little more convincing that meditation is something they should try.
