Brand Identity

The Now

Stressed in the city?

The Now is Sweden's first secular meditation studio, located in the heart of Gothenburg, offering drop-in classes, courses, corporate programs, individual coaching and events.

Their mission was to attract a new kind of clientele, with a broad audience. They didn’t want the same associations people generally have with meditation, such as spiritual symbols, candles and so on.

The task was to create a brand identity with a modern approach for a meditation studio anyone would want to visit, because they are stressed in the city and they need a little more convincing that meditation is something they should try.

What I did
Brand Identity | Webdesign | Strategy